Samsung
Galaxy S8
Samsung unboxes four unique experiences of what a smartphone can do.
We designed 4 in-store experiences that comes with the entire eco-system designed to unbox the passions that matter to millennials. Changing the way they shop, work, play and capture memories. By completing the 4 experiences, users stand a chance to win the new S8.
ENGAGING SPACE CONCEPTS
VR CADE
We immerse them in the island-wide VR game tournament with the GearVR with controller.
#THROWBACK 360
To change the way millennials capture memories, we created their childhood memories with the Gear360 2017 camera at the classic Singapore playground and an old coffee shop in 360 degrees Photo booth.
DeX SPACE
Using map projection, we simulated what it means to work on a go or from home. With DeX, you simply plug in wherever which has a monitor and it will operate like a laptop.
SAMSUNG PAY
Changing the way millennials shop in an easy and secure payment. Each phone was credited with a token amount where they could tap and win at the claw machine.