LANCôME
Microbiome Launch
Lancôme celebrates 10 year anniversary with game-changing new serum.
A new innovation in skin technology and a culmination of 15 years’ worth of research into the skin microbiome, Lancome marked their 10 year anniversary with the highly anticipated market launch of the new Advanced Génifique serum.
STRENGTHENING BRAND POSITIONING
The new product presented a unique opportunity to enforce Lancome’s positioning as a market leader in skin innovation through Microbiome science, the cutting edge field of research L’Oréal has invested years into. We set out to educate the target audience on the benefits of Microbiome for our health & beauty.
GROWING MARKET SHARE WITH LEAD GENERATION DRIVE
Leveraging the NEW! Advanced Genifique Serum product benefits the team reached new audiences through targeted creatives. In tandem with the Lancome media agency, a successful lead generation campaign and a successful new product sampling.
INSTANT EXPERIENCE
Immersive mobile experience for elevated storytelling that consists of videos, gifs, pictures that leads to e-commerce platform.
ELEVATED WEBSITE EXPERIENCE
A creative refresh of the Lancome homepage delivered an elevated customer experience capturing all traffic from the social and digital campaign assets.
LEVERAGING KEY INFLUENCERS TO BOOST AWARENESS
Together with global muse Lily Collins, local face’s Rosalyn Lee and Jeanette Aw continued their engagement with the brand to drive awareness for the NEW! Advanced Genifique Serum with Microbiome science key messaging - stronger, younger looking skin in just 1 bottle*
MAXIMUN ROI - STRATEGIC VIDEO FORMATS
In line with Lancome global brand positioning, a dynamic storyboard was developed capturing the realness of her inner strength and ensured ROI was derived from each engagement, in alignment with campaign channel strategy.