GENIEBOOK
A.I powered e-learning tool
Edutech Geniebook speaks through the voices of parents on National TV.
Geniebook is a personalised e-learning tool powered by A.I that identifies students’ weaker concepts and then generate the same topics for them to practise on. It’s proven that students improve after 8 worksheets.
THE STRATEGY
Parents gravitate towards parental blogs and communities for trusted referrals when it comes to their child’s academic journey to find out what other effective methods to save time. For validation, the campaign spoke through the voices of famous parent bloggers on how Geniebook has helped in their child’s academics. Campaign was broadcasted on national TV (English and Mandarin), Youtube and social media channels to drive Awareness and Consideration.
THE MESSAGE
Parents agree. 90% of students improve after 8 worksheets
CHANNEL 5 TVC
Featuring bloggers Michelle Hon (THE CHILLMOM.COM), Kelvin (CHEEKIEMONKIE.NET) advocating about Personalised Learning and LIVE Online Lessons
CHANNEL U TVC
Parents speaks about their pain points and how Instant Solutions and LIVE Online learning works for their children.