Samsung launches the
world's first infinity flex foldable device, in Singapore.
As one of six markets designated globally to introduce the first generation, revolutionary new Samsung Galaxy Fold, Samsung Electronics tasked to create a one-of-kind campaign. With a price point of over SGD3,000, the campaign needed to engage both HNW and millennial audiences, to drive brand awareness and sales conversion.
Galaxy Fold Live
CURATING THE RIGHT AMBASSADORS
Working with an amazing project team who curated, engaged and managed a range of local and global celebrities and influencers to engage with the specific target audiences – these included 16-time Grammy Award winner David Foster, Broadway actress and singer Katharine McPhee, Mediacorp artist Sheila Sim, Sony artist Tabitha Nauser and more.
VIDEO SCRIPTING, PROGRAMME INTRO, OUTRO, AND BRAND VIDEOS
Created the full suite of assets to drive the campaign including launch videos, live event videos, CEO scripting, digital and social media assets.
RESULTS
The Samsung Galaxy Fold sold out on its launch day, where thousands registered their interest to purchase. link