Alex Lim:
Visionary Creative Director & Certified Senior Trainer

I am a Creative Director with 20+ years of experience shaping transformative brand narratives. I specialise in bridging strategy, technology, and measurable outcomes to help brands break through the noise and drive real outcomes.

In addition to my creative leadership, I am a WSQ ACLP 2.0 - certified adult educator and facilitator, passionately dedicated to up-skilling professionals and promoting skills upgrading amongst working adults.

Creative Leadership and Innovation

My work focuses on fusing creative strategy with practical, performance-driven execution:

Design & Technology Fusion:
I blend design thinking, interaction design, and emerging technologies to deliver immersive experiences and measurable impact across digital, physical, and hybrid platforms. My core competencies include Design Thinking & User-Centric Innovation, Experience & Interaction Design, and Generative AI & Future-Ready Content.

Strategic Vision:
I led the development of the Citigold Total Wealth Advisor, where I championed a client-centric product vision, aligning stakeholders across business, design, and technology and leading the user journey mapping, wireframing, and prototyping.

Immersive Experiences:
I have directed innovative projects, including the OCBC MyWellness Fiesta, a four-week virtual event engaging over 2,000 regional employees through interactive environments like the Green Market (carbon footprint calculator). I also led the three-month Samsung BeFearless virtual reality training experience using Samsung Gear VR to help participants overcome fears of public speaking and heights.

Performance-Driven Content:
I merge creative storytelling, video-first thinking, and A.I Creative Executions to ensure campaigns don't just look good—they perform. For Carl ZEISS, I crafted an awareness campaign that successfully shifted parents' perceptions and achieved critical KPIs.

Expertise in Adult Education and Facilitation

As a certified trainer, I bring extensive creative and industry expertise directly into the learning environment. I specialise in the delivery of quality lesson design through engaging teaching and learning strategies.

Certified Training Focus:
I am an Experiential Facilitator focusing on topics such as design thinking and AI Gen for creativity and storytelling. I possess core competencies in Facilitating Learning Experiences and Assessing Competence based on the Skills Framework.

Measurable Training Outcomes:
I designed and facilitated "Generative AI Storytelling Videos" workshop

Workplace Coaching:
I apply effective questioning techniques as a Trainer & Coach to help workplace staff (MCST Managing Agents and Security) reflect on current practices and take ownership of improvements, resulting in improved professionalism, stronger teamwork, and higher Resident Satisfaction.

Community Facilitation:
As a Group Facilitator for the People's Association (Singapore Citizenship Journey), I designed and executed structured group discussions for new citizens, skillfully eliciting and synthesizing insights from individuals of diverse cultural backgrounds. This work fostered a stronger sense of belonging and readiness for active community engagement among participants.

Recognition and Credentials

My capabilities are grounded in decades of industry experience and formal certification:

Global Recognition:
I have served as a Judge for prestigious global awards, including Cannes Lions, D&AD, and One Show, New York (Green Pencil Jury 2024).

Education & Certification: I hold the WSQ Advanced Certificate in Learning & Performance (ACLP v2) from the Institute for Adult Learning + SUSS, and a BA in Graphic Design from Monash University.

I am ready to collaborate with clients and organisations to craft something bold and ensure it performs