Lancôme

Clarifique Dual Essence

Lancôme uses data to engage target segments 

The launch of Lancôme’s NEW Clarifique Dual Essence featuring Sheila Sim leverages on data to target the desired target segments more effectively. 

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We identified the top 3 skincare concerns in Singapore being Pores, Brightening and Clear Skin according to google trends. 

The video storytelling is then written to resonate with the audience highlighting the pain points of the different target segments. From an influencer like BellyWellyJelly who faces the screen a lot and constantly on the move. To a mature segment like Sheila where she’s a new mum. And that the essence helps her reset faster to get back to her role as an actress. 

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